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From day-to-day communication with key stakeholders to press conferences and major news stories to crisis strategy and communication, who say you are in the market directly impacts how people relate, and buy from you. With a Definita Message in a Cluttered Marketplace, you will get the results you desire.

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Definita is dedicated to its clients and communicating their impact. In partnership with you, we create your ideal message to reach your ideal client.

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The hardest part about our job is sometimes we forget to share our wins and what we’re doing because we are so busy doing things for everyone else.

Conor Lucas

"If you're interested in becoming a great public relations professional, then this program is perfect for you! Thanks Arden!"

Julia Williams

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Maria Watson

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NEWS

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At Definita, we pride ourselves in delivering the best public media for our clients.

Virtual Hugs + Tech Bugs

Written By Arden Mclaughlin

September 09, 2022•2 min read

Virtual Hugs + Tech Bugs:

A program designed to teach baby boomers modern-day technology in an effort to strengthen relationships with loved ones through virtual interactions.

Charlotte, NC- Bogues Consulting Group (BCG) has launched a community give-back initiative, Virtual Hugs + Tech Bugs, where volunteers teach the elderly how to use technology while fostering a relationship with them. The mission of this program is to bridge the gap between Gen Z and Baby Boomers which will allow Baby Boomers to confidently communicate within the digital era.

Established by CEO Brittney Bogues, Virtual Hugs + Tech Bugs was formed through her love of technology and building community. She realized the power of the digital landscape and how it can be used as a tool to connect generations. With a global pandemic sweeping the nation, it is important now more than ever to stay connected to loved ones. BCG believes in empowering our elderly community with the tools that they need to continue to make their relationships flourish.

The program consists of two stages: Beginner and Advanced. Our beginner program will be conducted via zoom or chrome cast with scheduled classes teaching our elderly participants the basics of technology devices. Once participants complete our beginner course they will transition to the advanced program. We will partner with Time over Tithe, a program where we connect volunteers to nonprofits, and participants will be matched with a high schooler that will act as a pen pal for the duration of the program. These pen pals will offer both technology teachings while fostering meaningful relationships with their matches.

“At our core, BCG is focused on curating a unique experience to encourage community and civic engagement. It is important to be a part of the solution and we want to mobilize people to affect change,” owner Brittney Bogues said.

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Bogues Consulting Group (BCG) uses its media team in partnership with MBFF to bring recognition to foundation events and other events of importance. BCG specializes in marketing, events, and public relations with an eye for design, data, and detail with our core pillars being consulting, creativity, connecting, and unmatched customer service. Visit www.boguesgroup.com for more information.

Arden McLaughlin

Arden McLaughlin created Definita because she saw how so many people with whom she came in contact had difficulty defining who they were. She saw what made them stand out in the marketplace, but they could not. Through her natural gift of storytelling, she could see the components that made businesses and people stand out and truly meet the goals they wanted to meet. Arden also builds relationships. She ensures anyone on her team knows she leads with truth and integrity. It's through these relationships that she can effectively tell her clients' stories. Definita is more than a PR agency. It's a way to build connectivity. It's a firm dedicated to sharing what you love to do with the world. It's a methodology honed and perfected throughout Arden's many years of practicing public relations. She's excited to bring that methodology to every person with whom she works.

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