Definita Publicity

PR-IN-A-BOX GIVES YOU EVERYTHING YOU NEED TO CREATE YOUR OWN PUBLIC RELATIONS CAMPAIGN

This PR Program ensures you become your own Publicist.

We dig deep into your business, your goals, your authentic self and find the key elements that create a relatable brand story. Then, you learn how to tell your story to the right people at the right time so that they remember you, tell others about you, and of course, buy from you.

That’s why Arden McLaughlin, founder of Definita, created Purpose.Pitch.Perform. A self-paced PR course dedicated to asking the hard questions, finding the overarching theme in your story, and teaching you how to get media attention that leads to raving fans and sky-rocketing sales.

What's In The Box

Modules to teach you how to practically create your brand story that is authentic to who you are.
Detailed information on how to create a plan to know when, where, why, and what to share on the media platforms that work for your authentic brand story.
How to take your growing success in media to grow your business bottom line.
Expert teachings from the best in the business.
Press Release Template
Tips on how to get media attention plus fill-in-the-blank emails to send media.
Two hours of one-on-one training for whatever else you need.

A "pitch deck" which is a presentation to get community partnerships
One press release sent out on the wire which guarantees your story picked up and you can add "as seen in" on your website!
Fill-in-the-blank marketing emails plus a plan on how to use them.
A contact list of all the media in your area of the country
Social media posting ideas
Holiday sale promotion timeline.
A video tutorial on how to use all of this.

This PR Program ensures you become your own Publicist.

We dig deep into your business, your goals, your authentic self and find the key elements that create a relatable brand story. Then, you learn how to tell your story to the right people at the right time so that they remember you, tell others about you, and of course, buy from you.

That’s why Arden McLaughlin, founder of Definita, created Purpose.Pitch.Perform. A self-paced PR course dedicated to asking the hard questions, finding the overarching theme in your story, and teaching you how to get media attention that leads to raving fans and sky-rocketing sales.

Get Started Now

See How I Help my Clients

Public Relations

Is simply your relationship with the public. While you work with Definita, you will fully understand who you are and how to leverage your story to meet your business goals.

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TESTIMONIALS

Client Testimonials

The hardest part about our job is sometimes we forget to share our wins and what we’re doing because we are so busy doing things for everyone else.

Conor Lucas

"If you're interested in becoming a great public relations professional, then this program is perfect for you! Thanks Arden!"

Julia Williams

"You always stay on top of me and stay in tune with what is happening in our business. Thank you for making me feel like you hear me."

Maria Watson

"My favorite part about the program was being able to work one-on-one with Arden; she was always available when I needed help and was happy to answer any questions I had!"

FAQ

Frequently Asked Questions

You’ll hear from Arden, who’s been perfecting her PR craft since 2000.

You’ll hear from her multimillionaire, award-winning, all-around all-star partners in business and life.

You’re guaranteed to leave this course with a solid PR foundation and an exact plan to execute to reach your business goals.

When should I hire someone for Public Relations?

That depends... How effective and efficient do you want to be with your marketing dollars? Honestly, the sooner you hire someone with strategic communication planning skills, the better. People who work with my team and me to build a solid foundation based on their Purpose in business, have stronger websites, more impact in their community outreach, and spend less money "redoing" things.

What is the difference in a PR Coach and a Publicist?

That depends... How effective and efficient do you want to be with your marketing dollars? Honestly, the sooner you hire someone with strategic communication planning skills, the better. People who work with my team and me to build a solid foundation based on their Purpose in business, have stronger websites, more impact in their community outreach, and spend less money "redoing" things.

How long does it take to see results?

That depends on how soon you want to get to work! Some people have seen results as early as two weeks into working with our team while others it takes longer. Like any relationship, we're looking for long term success for each person and we know laying a foundation for that takes time. However, just like losing weight, a quick win at the beginning sure keeps us all motivated! We like to win as much as you do. So, we're getting to work on your behalf as soon as you say, "go".