Make Public Relations Your Top Sales Lead Generator
From day-to-day communication with key stakeholders to press conferences and major news stories to crisis strategy and communication, who say you are in the market directly impacts how people relate, and buy from you. With a Definita Message in a Cluttered Marketplace, you will get the results you desire.
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Definita creates and perfects this relationship, so you can be the business star you were created to be.
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We showcase what problems you solve and what makes you the absolute best at what you do. Through our years of building relationships with media and community partners and ongoing dedication to perfecting our public relations craft, Definita is the ideal firm to lead your communication efforts.
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Definita is dedicated to its clients and communicating their impact. In partnership with you, we create your ideal message to reach your ideal client.
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Definita focuses on developing the right message for the right audience while always staying clear on your position in the market.
Gain raving fans. Grow your sales.
The entire program is crafted from Arden McLaughlin’s decades of experience in public relations needs.
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We start by identifying your brand story. Then, we go all the way into who you are, your goals, your authentic self, and find the key elements that create a relatable brand story.
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The hardest part about our job is sometimes we forget to share our wins and what we’re doing because we are so busy doing things for everyone else.
Conor Lucas
"If you're interested in becoming a great public relations professional, then this program is perfect for you! Thanks Arden!"
Julia Williams
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Maria Watson
"My favorite part about the program was being able to work one-on-one with Arden; she was always available when I needed help and was happy to answer any questions I had!"
NEWS
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At Definita, we pride ourselves in delivering the best public media for our clients.
Deana Cook, MSN, ANP-BC, Launches Children's Book Series
Nurse Practitioner Takes Healthcare Experience & Writes Children’s Book on Anxiety
“Why Is Ruby Barking” showcases the author’s Frenchies’ story of anxiety to spark conversation
Deana Cook, MSN, ANP-BC, released the first book in The Adventures of Bella & Ruby today entitled “Why is Ruby Barking” and is now available for pre-order. Bella and Ruby, Cook’s real life Frenchies inspired this book series. Ruby, the main character of the first book, experiences anxiety and her owners take special care to address Ruby’s needs.
According to the CDC, 9.4% of children aged 3-17 years (approximately 5.8 million) were diagnosed with anxiety in 2016-2019 and 4.4% of children aged 3-17 years (approximately 2.7 million) have diagnosed depression in 2016-2019. These are pre-COVID numbers and studies are showing these numbers continue to rise.
It’s with this in mind, that Cook wrote her children’s story. She wants to create an open dialogue about anxious and depressed feelings between children and caregivers through the story of Ruby and Bella.
“Bella is social and friendly,” Cook said. “As I saw in my book and Ed Rosas illustrates so well, Bella loves every dog she meets. She even shares treats! Ruby is the opposite. She stays close to me and barks at other dogs. She even barks at photos of herself! We see this a lot in children as well. Usually the ‘barking’ in children also known as ‘acting out’ signifies a cry for help. I want real conversations to happen around this book. I’m excited to see its impact!”
LAUNCH PARTY IN FRANKLIN
Cook, along with Bella & Ruby, will host a launch party in partnership with Evereve in Franklin, TN, November 11, 2022, from 5:30-7:30 p.m. CST.
Everyone is welcome!
Guests can purchase their books, get autographs from the author and her pups, and shop local with Evereve where everything will be 15% off in honor of the party.
HOST THE AUTHOR
Cook and her Frenchies are available for story times and author talks.
ABOUT THE SERIES
The Adventures of Bella & Ruby are based on the author's two adorable French Bulldogs. Deana Cook created her first book, “Why is Ruby Barking?” to open dialogue around anxiety for little ones. Ruby, like so many other dogs and children in this world, has episodes where she does not feel comfortable in her setting, and she tends to act out. Throughout her child-friendly story, Cook explores Ruby's anxiety and showcases ways to address it.
The mission of The Adventures of Bella & Ruby Series is to spark joy while also teaching valuable life lessons to children and their caretakers. The vision of The Adventures of Bella & Ruby Series is to help our readers feel connected to the stars of this series while also seeing a bit of themselves in each story.
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arden@marketingdefinita.com
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