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From day-to-day communication with key stakeholders to press conferences and major news stories to crisis strategy and communication, who say you are in the market directly impacts how people relate, and buy from you. With a Definita Message in a Cluttered Marketplace, you will get the results you desire.
Definita creates and perfects this relationship, so you can be the business star you were created to be.
We showcase what problems you solve and what makes you the absolute best at what you do. Through our years of building relationships with media and community partners and ongoing dedication to perfecting our public relations craft, Definita is the ideal firm to lead your communication efforts.
Definita is dedicated to its clients and communicating their impact. In partnership with you, we create your ideal message to reach your ideal client.
Definita focuses on developing the right message for the right audience while always staying clear on your position in the market.
The entire program is crafted from Arden McLaughlin’s decades of experience in public relations needs.
We start by identifying your brand story. Then, we go all the way into who you are, your goals, your authentic self, and find the key elements that create a relatable brand story.
Create a PR plan for your business with this step-by-step guide.
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Personalized coaching to help you achieve your PR goals.
The hardest part about our job is sometimes we forget to share our wins and what we’re doing because we are so busy doing things for everyone else.
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"My favorite part about the program was being able to work one-on-one with Arden; she was always available when I needed help and was happy to answer any questions I had!"
At Definita, we pride ourselves in delivering the best public media for our clients.
FOR IMMEDIATE RELEASE
Millionaire Nurse Club Creator Opens Latest Venture in Charlotte, NC
Vee The NP opens new clinic and lays groundwork for the future of healthcare
CHARLOTTE, NC – International healthcare leader and entrepreneur, Veronica Smith Southerland, APRN, FNP-BC, FIEL, brings her talents to the University area of Charlotte when she opens her new Flo Hydration & Wellness Clinic this month. Her clinic will be one the only black-female owned Medspas in the area and services will focus on holistic wellness procedures including:
Vitamin-infused IV Hydration and shot bar treatments,
Ketamine drips for all areas of anxiety and depression,
Medically supervised weight loss,
Botox, Derma Fillers, and Kabela, and
Acupuncture and Aqua Massage.
Her entire practice will span 3,000 spa-inspired square feet and feature day recovery lounge space.
Southerland, also known as Vee The NP, has built her name and brand on teaching nurses how to expand their career horizons through IV Hydration and Shot Bar treatments. Her Watch My Flo classes are highly sought out by nurses who are curious about the opportunity to become their own bosses. She is now bringing this same knowledge to the QC and plans to continue to inspire both her employees and patients.
“The COVID-19 Pandemic truly brought to light the high value we need to put on our personal health and the nurses who serve us,” Southerland said. “I’ve dedicated my life to a dual purpose of serving my patients and building nurses into entrepreneurs. With the opening of Flo Hydration & Wellness Clinic I can bring both to the city where I live. It’s going to be an exciting new opportunity for me, but also for all of the greater Charlotte area.”
Flo Hydration & Wellness Clinic is located at 10400 Mallard Creek Road, Suite 208 and is currently making appointments to start November 2, 2020 by calling (704) 910-6000.
ABOUT VERONICA SMITH SOUTHERLAND
Veronica Smith Southerland, APRN, FNP-BC, FIEL and is a DNP(s) 2019 Inaugural Nursing Innovation, Entrepreneurship & Leadership Fellow of SONSIEL. She’s spoken about nursing at the United Nations, travels internationally teaching about and providing healthcare to those in remote areas, and is on a mission to take her millionaire nurse business to women committed to building business with energy and integrity through her mentorship program.
Arden McLaughlin created Definita because she saw how so many people with whom she came in contact had difficulty defining who they were. She saw what made them stand out in the marketplace, but they could not. Through her natural gift of storytelling, she could see the components that made businesses and people stand out and truly meet the goals they wanted to meet. Arden also builds relationships. She ensures anyone on her team knows she leads with truth and integrity. It's through these relationships that she can effectively tell her clients' stories. Definita is more than a PR agency. It's a way to build connectivity. It's a firm dedicated to sharing what you love to do with the world. It's a methodology honed and perfected throughout Arden's many years of practicing public relations. She's excited to bring that methodology to every person with whom she works.
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